Mobile Marketing Strategies: Unlocking Success for eCommerce Brands

2025 is taking the online business to new heights! Expecting a quick rise in the market is a bit obvious as Global e-commerce retail sales are projected to hit $7.4 trillion in 2025.

Look out at the statistics, it is the right time to start preparing for 2025.

For all online business owners, eCommerce marketing is loud and clear, and you have two areas to concentrate on, viz eCommerce website and mobile marketing!

Manier times, it happens that online store owners are too busy to make their website work well and appealing that they overlook the benefits they can yield by focusing on mobile marketing!

Yes, mobile marketing holds 50% weightage as a prompt result of delivering an eCommerce marketing strategy. We have a plan to boost Mobile Marketing Strategies for eCommerce Brands.

Let's take a look at them!

P.S. Meanwhile, if you are focusing on 2025 trends for the Shopify website, we have got you covered. Learn how to create a website on Shopify! This guide walks you through creating a stunning, user-friendly site that's perfect for your brand.

Understanding Mobile Marketing for eCommerce

Mobile marketing is used extensively, while some know the potential of it and others are using it because it is trending.

Mobile marketing is all about designing strategies that work as a communicative, action-oriented bridge between buyer and seller. The medium is a cellphone.

It can be by advertising a mobile application, doing SMS-based marketing, or taking the help of social media.

We can take into consideration Amazon as an example. If you are using the Amazon application, you must have push notifications for related purchases, quick recommendations, deals, and offers. That's a good way to peddle mobile marketing strategies.

Core Mobile Marketing Strategies for eCommerce:

Effective Mobile Marketing Tactics for Online Retailers is easy to understand and easier to implement if you crack the basis. So, we have listed all the marketing strategies with relevant examples for better and easier understanding.

Mobile-Friendly Website

Yes, the first step is to create an online website for an eCommerce store that works in your favor and supports the mobile version, too. Few things to keep in mind for designing a mobile-friendly website.

1. Creating a responsive website. You keep clicking, and it is not responding, the page is not loading, or the product is not showing proper images. Has it ever happened to you? That's because the website is not responsive.
2. Quick-loading websites will witness better results and more traffic. Well, that's quite obvious because if the website takes forever to load, customers will either leave the website or abandon the cart.
3. Too complex is not too good. Sometimes, in the urge to create a very dynamic, different, or unique website, the design turns out to be complex rather than comforting. No one will invest time in understanding the website. They want to make quick purchases, and complex websites are not going to help.

Example: Person a has a better-looking website with great graphical representation, but the sales are very low. He couldn't understand the reason until one day while surfing the site, he noticed that the website was taking too long to load and some of the buttons on the website were not functional.

Mobile App

The next step is to focus on a mobile app. Developing a mobile app is a core part of mobile marketing strategy. Without an application, Mobile Optimization Techniques for eCommerce Websites will not yield the desired results.

A few of the features mobile apps should have to optimize mobile marketing strategy.

1. Customer experience should always be your priority. If they are getting quality push notifications, recommendations, personalized offers, and more, they will enjoy using the application.
2. Create a mobile app that gives a personal touch to your brand/company. It should be like a go-to person for all the related purchases a customer makes.

Example: If a cafe provides quick services for order placement via an app and also provides additional discounts for those who pay using the app, it is likely to strike more sales. The app can be used for easy order placement, personalized recommendations, and exclusive deals and is expected to get more sales/Walk-in customers. It is easy to be on the customer's mind and yield good results in marketing strategies.

Search Engine Optimization (SEO) for Mobile

SEOs are always to the rescue. If you have a tested or tried SEO strategy that works in your favor, you are half the way through. SEOs can be tricky if a proper plan is not followed.

1. Mobile-first indexing is a smart move. Google will always prefer prioritizing the mobile-friendly website in the search results.
2. Digital Marketing Strategies relying on local SEO help to get quicker and faster results.

Example: If the same cafe is putting efforts to keep their GMB - Google My Business profile optimized and applies the local SEO tactics, it will be easy to rank on Google and people will also spot the cafe more often.

Mobile Advertising

Mobile advertising is one of the most effective Mobile Marketing Tactics for Online Retailers. You will soon find out why if you keep in mind the following points while designing mobile advertising campaigns.

1. Focus on search ads that are correctly targeted. Randomly running advertisements is not going to help.
2. One point to keep in mind while running ads is being selective about the advertisement placements.
3. Mobile advertisements include running targeted advertisements on social media platforms, ultimately redirecting the viewers to the website.

Example: Let's continue the example of the cafe. If they are advertising on Spotify, will it help? Maybe yes, maybe no. But let's assume they are running ads on Google for areas surrounding 10kms radius of their cafe spot and targeting the age group of 15-55 years. Will this help? Certainly, yes!

SMS Marketing

No, it is not entirely outdated. A lot of big brands are relying on the option of text messages and are getting good results from that.

1. Keep the message short and to the point, as it will immediately convey the offers and serve the purpose.
2. The frequency of SMS campaigns should be decided. Too many messages over a short span will look like spam and the other way around will not be impactful.

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Tools and Technologies for Mobile Marketing

These technological traits will help to gain accelerated results for Mobile Marketing Strategies for eCommerce Brands.

Push Notifications

Of course, how can we talk about mobile marketing without mentioning push notifications? They create an impactful impression on customers' minds. Especially running push notifications during sales or offers will help to boost sales. Moreover, if the notifications are tailored, they will be more relatable to customers, making them feel valued.

Augmented Reality (AR) & Virtual Reality (VR)

This new-age technique is gaining popularity for the right reasons. They allow the customers to get a virtual trial of the products, they can add their picture and see how the products look on them!

Location-Based Services

The more specific term will be 'Geofencing,' which is used for location-based marketing. A particular product will do exceptionally well in certain areas and may not have a good demand in other areas. So, creating area-specific marketing strategies is in demand and a trend.

Future Trends in Mobile Marketing for eCommerce

AI recommendations can be used to power hyper-personalization. It will be a unique shopping experience. Imagine a bot telling or recommending products to you based on your requirements, and the suggestions are pretty impressive.

Don't ignore the power of AI. The world is wildly using AI to automate things and make tasks easy as well as do it innovatively! Also, you can use AI to understand the data and track user's behavior or purchase patterns.

5G is beneficial in gaining quick website loading speed, resulting in an enhanced customer experience. This trend is gaining all the attention, and you can utilize its benefits as an early bird.

Cross-channel integration should be your first step. Even if you have a newly created social media profile, still link it. Customers visiting the website will have access to other platforms and ultimately will provide more visibility to your brand/products.

Reasons to Add LEO Mobile App Builder to Develop Mobile Apps

While reading the blog, a doubt must have created chaos in your mind - how will I do all this? How will I explain to my staff all these? Will I get enough time to follow these steps of mobile marketing?

Dont worry. It is standard to feel out of place when you have too many technical things at hand. But we are here to provide a solution, and you can rely on LEO Mobile App Builder. They will develop an application that meets all the requirements, and you won't have to burn your pocket.

Conclusion

2025 is going to be a great year, and this is all you for a great start. LEO Mobile App Builder is here to make your online business skyrocket in 2025 with minimal investment and yielding maximum benefits.