Effective Strategies to Boost Organic Traffic of Shopify Store

More traffic means more money is required to spen that's a myth!

Boosting organic traffic to Shopify stores is essential. Imagine having an online store with zero traffic, will it help? It is just like opening an offline store and having no walk-in customers.

Just as offline businesses survive on walk-in customers, online businesses survive on web traffic.

As soon as one hears the word 'Web Traffic' the first thing that comes to mind is paid marketing!

Many Shopify shop owners fall for the trap of paid marketing. After all, everyone wants their store to attract maximum eyeballs and more visitors with no or minimal bounce rate.

Just as simple as it sounds, it can be achieved with the bare minimum techniques!

We'll present tested ways to get organic traffic to your Shopify store.

The ways we describe here are easy, non-technical, and practically applicable, whether you have technical knowledge or not. These proven strategies will help you steal the show.

Why is Traffic Essential for Shopify Store Success?

Are you eager to know the little secrets of boosting traffic organically? (P.S Read till the end)

We are about to share not one or two but eight tested strategies to up your game and get maximum traffic on your Shopify store. Let's gear up.

Before we take a look at those strategies, let's understand the impact these strategies can create!

Just as we mentioned earlier, web traffic isn't an optional approach. Online stores must survive and perform well.

Boosting organic traffic to the Shopify store will give it more visibility resulting in more sales ultimately yielding more profit.

Organic traffic will also help the company to add credibility to its online Shopify store. As more potential customers are visiting the Shopify store organically, the probability of customer loyalty will always remain high!

If the Shopify store is lacking organic traffic, not only the chances of bounce rates are high but also the customers may or may not tune into the store to buy again. Therefore the circle of getting repeated customers will remain incomplete.

Organic traffic is a magic wand that holds your position still in the market despite cutthroat competition!

Many big banner online stores have survived the toughest competition, by relying on organic traffic! Lenskart, SkinKraft, and Westside are topping the list of Top 100 Shopify stores in India in 2024.

Take a look at effective strategies to boost organic traffic to Shopify stores.

Shopify had a total of 675 million buyers in 2023; it means there's something Shopify store owners are doing that's right to attract more traffic! Isn't it?

Solid tips to increase ecommerce sales

Let's Take a Look at Popular and Effective Strategies!

Search Engine Optimisation

According to recent data over 4 million live ecommerce websites with Shopify. Let's get the basics right. The first step is to work on SEO, i.e. Search Engine Optimisation. Whenever a person searches online and lands on your Shopify store, that is the magic of SEO. SEO can be done as On-Page & Off-Page. The reason we call it magical is that this one simple step will unfold multiple benefits, wondering how.

If you get the SEO right, your website will rank higher, giving you a fair chance to gain more visibility, slow down the competition, get more credibility and work on targeted keywords therefore it attracts specific and potential customers to your Shopify store. With Shopify SEO generates more traffic on your website.

Best Shopify apps that will help you in SEO:-

• Booster SEO
• Sherpas: Smart SEO
• Avada SEO Speed Image Optimize
• Tiny SEO Image optimisation, Speed
• SearchPie SEO & Speed optimize

Social Media Marketing

There are 5.17 billion social media users worldwide. You can drive more traffic from there with the right plan of increasing traffic. Well, if your business isn't on social media - does it even exist? Social media is gaining equal weightage as mainstream media for promoting business and spreading a word about it. Just when you take a close look, highly established brands are also making their presence evident on social media, which points out how effective social media marketing is.

To boost organic traffic on Shopify store social media marketing comes as a handy and easy tool. Prepare a social media calendar, post accordingly and gain engagement for your Shopify store! To plan a bang on a social media game, make sure you carefully execute other strategies.

Provide a Personalised Shopping Experience

To personalise your shopping experience, you need to create a mobile app. The mobile app is one of the best solutions for a better personal shopping experience. It provides a personal shopping experience to your users.

LEO mobile app builder is an easy and quick solution to transform your Shopify store into a mobile app. With LEO mobile app builder, you can create e-commerce mobile apps without knowing any code. It is compatible with a variety of e-commerce systems, such as Shopify. It provides everything you need to make your app user-friendly for users.

LEO app provides you with several features to build a user-friendly mobile app:-

• Custom app landing page
• Multiple themes for attractive app design
• Drag-and-drop interface
• Push notification to send and schedule
• Area serviceability verify
• Product features - wishlist, filters, discounts & coupons
• Multiple currency & language
• App sales analytics
• Quick customer support

Learn from here to mobile app experience:- How to turn Shopify store into mobile app

Upload High-quality Images and Videos

People are used to watching the media in 4K and if you are delivering anything lesser than that, it is not going to be sufficient! Imagine you are watching a very convincing advertisement but the product details and specifications are not visible. Will you buy it?

On the other hand, if you see a random advertisement on social media about a jewellery beautifully captured, no matter how costly it may be you'll surely find the social media page of that company. Giving the brand more visibility!

Whether it's product photos or videos, compromising quality is out of the question!

Create User-engaging Content

Have you read Swiggy's push notifications? Aren't they very attention-grabbing and engaging? Boosting organic traffic to the Shopify store will require content that conveys and connects. Creating user-engaging content will keep the user hooked on to your online store. Engaging content on social media can be a game changer.

Content Marketing

Creating engaging content is half a task, and marketing is the other half. There's no point in creating top-notch content but not making it reach the right audience! There are many sustainable brands out there but do you know about all of them? No! Because they have not marketed their content correctly.

Read this stuff if you have a clothing store on Shopify and you want to increase sales and conversions. Best Shopify apps for clothing stores

Affiliate Marketing

It's in trend! Mostly all the influencers suggesting you buy a certain product from a particular platform are connected to the platform via affiliate marketing! Affiliate marketing is a kind of influencer marketing, where the person endorsing your products gets a commission for every sale made via his reference. Tie up with new-age influencers, and let them promote your Shopify store and organic traffic!

Try these Shopify apps for successful affiliate marketing:-

• UpPromote Affiliate Marketing
• BixGrow Affiliate Marketing
• ReferrLy Affiliate Marketing
• GOAFFPRO ‑ Affiliate Marketing
• Refersion: Affiliate Marketing

Upselling and Cross-selling Tactics

Have you heard of offers like buy a laptop and get a laptop case free? Or buy a washing machine and get detergent-free? These are cross-selling strategies. It helps to rope in the customers by promising complimentary stuff related to the product they are buying.

Here are the best Shopify apps for upselling and cross-selling:-

• Cross sell & upsell by SSC
• Upsell & cross Sell Selleasy
• AfterSell post purchase upsell
• Releasit COD form & upsells

Run Paid Ads on Google and Social Media

Paid ads can sail the boat when nothing else is working for you! Be very particular about the target audience, specific keywords and locations to get desired results about the paid ads. If you want to drive instant and more traffic to your store you need to invest in paid marketing.

Key benefits of paid marketing:-

• Reach deliver result
• Gain valuable traffic
• Expand your brand
• Improve presence on Google
• Measurable result
• Get targeted relevant traffic
• Exclusive return on investment

Why does Shopify's Store have Low Traffic?

Low traffic is a big red flag. Many online stores struggle due to less and no organic traffic.

The concept of eCommerce is not only building an online store but also revolves around the techniques and tactics to run the show. As we discussed above, a few points that shall help boost organic traffic to Shopify stores, but for a moment imagine if a store doesn't have adequate traffic - what will happen next?

The top 20% of Shopify stores have an average conversion rate of 3.3%, while a lot of people will be happy reading '3.3%' the actual emphasis should be on 'top 20%' which means the remaining 80% have to make extra efforts, we know it's not that easy!

- Not creating engaging social media content

- Not focusing on product quality

- Promoting products to the wrong target audience

- Not setting the Google ads parameters correctly

- Missing out on providing product updates

- Not building brand value

- Running advertisements at the wrong time

- No social media presence

- No engaging offers

Conclusion

Boosting organic traffic to the Shopify store becomes easy with the help of an app and the techniques we listed in the blog.

Meanwhile, if you are looking for essentials to build a Shopify store, we've got you covered.