Easy Way to Increase Repeat Orders on Your Shopify Store
Modernisation has tended to make people lazy and give them the luxuries of not coming out of their comfort zone. If they like something and are comfortable with it, they tend not to try anything new, what they want is getting the better and eventually the best version of the same thing. This is both a blessing and a curse for the companies.
It is a blessing because yes, it means brand loyalty exists, and there will be increased repeat orders It is a curse because if they do not come up with something innovative and advanced each time then they might not have the customers to retain their business.
If you're new to a business, and 10% of the customers are shopping from you a second or third time, it is way more valuable than the newly attracted leads. Brand loyalty in a product-based industry is the key to traditional marketing.
What is Repeat Order?
The meaning of a repeated order is as simple as it sounds, it means when a customer places an order a second time third time or even more times. Repeat order is one of the most crucial matrix determiners of a flourishing e-commerce business.
Repeat order customers not only upsurge the revenue but also greatly cut customer acquisition costs. It is the most renowned form of traditional marketing and brand loyalty.
Customers who have liked your product/ service will be more likely to repeat the order. However, getting regular feedback from customers is important, too. The goal is to bring a surge in the revenue generated. Moreover, making the customers want your products more will improve your growth as an e-commerce industrialist.
Why are Repeat Orders Crucial for your Shopify store?
There are many essential reasons and factors why repeated orders are crucial for the growth of an e-commerce business:
High-AOV:
Regular customers are more likely to believe your recommendations, which increases their receptivity to prospects for cross- and upselling. This raises the Average Order Value and increases the profitability of your store even more.
Incline in CLV:
CLV is the customer lifetime value that increases with every purchase the same customers make from your e-commerce business. This helps you maximise the revenue of the company over time.
Ear to ear Marketing:
The most common and beneficial form of traditional marketing is when customers refer their friends or other customers to your e-commerce business. This also increases brand awareness.
Lower Marketing Costs:
A loyal customer base brings repeat orders and then the talk about it, hence new customers are lured into your ecommerce business.
Alex Schultz, vice president of Meta, states that you will succeed if 20 to 30% of your clients return each month and make further purchases from you. This is because returning customers are more inclined to make additional purchases.
Shopify conducted a study which revealed that customers are 45%more likely to make another purchase after their second visit, and 56% more likely after their fourth return.
Hacks to Increase Repeat Orders on your Shopify Store:
Offering Reward Points and Discounts to Loyal Customers:
Customers who feel special are more likely to place a repeat order. You can collect their demographic data and provide personalized discounts on birthdays, anniversaries etc. By offering discounts and coupons you can increase ecommerce sales.
Sending customised emails with the name of the customer based on their recommendations. Giving some coupon discount when the customer leaves something in the card and so on lures them to repeat orders.
Moreover, on placing a repeat order, they can claim the points earned from the previous order, and if they repeat the order in a specific time, they can avail of some additional discount too. Moreover, collecting their reviews, making membership badges sending free goodies etc also attract repeat orders.
"What's New" OR "Curated for you" Filters:
What's new filter: Any new update should be listed here. Moreover, the customers who frequently visit your website or app on their phones. If the customer is more likely to repeat orders frequently then they would be intrigued by the new additions.
"Curated for you" Filter: Based on the purchasing style of the customer, recommendations curated will make the customer feel better and valued, and the frequency of repeat orders will increase.
Provide Effective and Quick Customer Support Resolutions:
Customer support has a huge role to play in keeping the customer satisfied. Provide all support like shipping, payment, response to their questions, order details, etc.
If you provide excellent customer support they will never leave a purchase from your store. So that repeat order will increase.
Live chat options and email and phone support should also be timely and effective. Promptly responding and treating the customer and their needs as a priority will increase repeat orders.
Maintaining the Quality of the Products:
Even with a great marketing and expansion strategy, if you sell quality products then the business will not grow. Selling high-quality products is your firm's statement to the current and potential customers of your standard. This is the best strategy.
Even if you successfully bring in the customer with a good marketing strategy. Low-quality products will fail to bring repeated orders from the same customer, as they won't return.
If you run a clothing store on Shopify, we've compiled a list of the best Shopify apps for clothing stores to enhance your ecommerce experience.
Send Alert Notifications When Offers are Expiring:
Sending alerts with a powerful call to action creates an urgency in the consumer's mind. Whether they need the product or not, the [CTA] call to action should be strong enough that they'll experience an irresistible urge to check out the product. Be it a discount or a promotional alert, it should be appealing to the target audience.
Schedule notification and send on time. Moreover, sending notifications via mobile app could be a better way, as people use their mobile phones more compared to the pc. Effective push notification ideas to send your users to maximize conversion.
Pro tip:
Countdown timers are the best way to attract customers, as it creates an anxious urgency.
Offer a Loyalty Program:
A loyalty program is a point-based system that has phases. For instance: Gold membership, Platinum membership, Diamond membership etc. Customers who are a part of the loyalty program are more likely to repeat orders.
Moreover, each customer can have their referral link, via which if they invite someone else, they are eligible for a cashback on the next order, this will also significantly increase repeat orders.
Loyalty programs could be promoted on social media via Instagram, Facebook or even emails, and newsletters.
Thank You Note
Have you ever gotten an order from someone and discovered a small handwritten letter of gratitude inside? Perhaps they even sent along a charming postcard? If so, you will remember that sense of warmth quite well. They are concerned! They genuinely give a damn! If you haven't, you'll see that internet retailers don't do this nearly enough.
You will see results if you include a personalized thank-you note with the cargo, even if it is not handwritten. This is potentially one of the most effective ways to stay at the top of your clients' minds. Its simplicity shouldn't deter you it truly works! Additionally, smaller merchants will find it easier to use this.
Conclusion:
In conclusion, increasing repeat orders is the key to a long-term successful business. It also helps your business survive other competitors in the market. There are certain hacks like adding innovative filters, creating mobile apps, sending regular CTA [call to action ], alters and notifications that will make a difference. Offering customers a loyalty program and maintaining the quality of the service or product is also essential for repeat orders.
The blog contains some simple yet powerful strategies to make customers repeat orders, as you allure them to keep coming for more and more, each time for better. A loyal customer base can not only give you regular repeat orders but also effective traditional marketing.
Frequently Asked Questions
- Who are the repeat customers?
A customer who purchases from a business at least twice is considered a repeat buyer or customer.
- What percentage of sales should be made again in eCommerce?
While individual company standards may differ, the majority of eCommerce enterprises see 25-30% of their clients return.
- Do brand-new clients outperform old ones?
Maintaining an existing customer base is less expensive than acquiring new ones. According to BIA Advisory, acquiring new clients is five to ten times more expensive than selling to existing ones, and existing customers tend to spend 67% more than new ones.