Effective Strategy To Improve Brand Awareness for Your Ecommerce Store

Every day, the number of eCommerce businesses increases. On the other hand, if you don't raise brand recognition, rivals may overtake you. For any e-commerce business, brand awareness is crucial. It may mean the difference between winning and losing a sale.

You need to interact with customers, produce engaging and educational material, and be active on social media to build brand awareness. The use of unique, environmentally friendly packaging can help improve the reputation of your company.

This post will discuss seven strategies for boosting the internet visibility of your e-commerce company. Let's first discuss brand awareness and its significance for your brand before moving on.

What is Brand Awareness?

Brand awareness is a term that can be broadly used to describe the extent of familiarity your brand has in the industry. It is influenced by how strong your digital presence is, which is extremely important in today's era for the survival of the brand in the industry. Improve brand awareness by engaging your audience with compelling, consistent messaging. The digital era brings its technological standards for maintaining popularity and competition in the industry.

When people think of a specific niche, a product, or a service, your name has to be at the top of their thoughts. It can be portrayed by a simple example: If you think about ice cream which is the first company that comes to your mind? Maybe Amul? Or Vadilal because you've seen them multiple times on various social media platforms. Well, that's called brand awareness.

Why is Brand Awareness so Important?

To run a successful brand, making people aware of your business is a crucial aspect. Brand awareness doesn't only mean a pretty logo and a go-to slogan. It has a plethora of other aspects:

Customer Loyalty:

Increased brand awareness simply means an increased customer retention rate. Brand loyalty not only keeps the customers but also helps mouth-to-mouth branding, which is traditional marketing and it works almost all the time.

Increased Sales:

Popular brands always enjoy a higher brand retention rate, and it is directly proportional to increased sales and revenue. Complete guide on increasing ecommerce sales.

Competitive Edge:

When your brand is popular, people just have an instinct to prefer you over a brand that they have never heard of. It not only gives you a survival instinct but also gives you a competitive edge.

Effective Marketing:

Marketing is a crucial aspect of spreading brand awareness, whether you're just an upstart or a seasoned brand, your brand awareness majorly depends upon how you market it, as in how exactly you reach out to your target audience. Use social media to improve brand awareness, and voice, and connect with your target market.

Sustainable Solutions:

Climate mitigation is a crucial issue today, from recycled paper to batteries to plastic, any such thing is subject to gain sympathy and popularity quickly.

10 Proven Ways to Build Brand Awareness:

1. Know your Targeted Audience:

Determining your business's target audience is very important so you know which platform will market the product the best. Regularly monitor and refine your strategies to improve brand awareness and maximize visibility. This will also help you choose the psychology and the demographics of your target audience which will eventually help increase sales.

2. Investing in Paid Ads:

Paid ads when run right are not a scam! Yes, they do work and get results. Google ads, Instagram ads, and Facebook ads are some techniques to get more leads.

3. Investing in Research and Development:

This is the aspect where most of your money should be invested. Innovations that define luxe are publicised better and faster. Moreover, innovations keep people intrigued and excited.

4. Build a mobile app:

In the world of ecommerce, you need to provide a personalised shopping experience to your users. The user interface is the key to survival in a tech-competitive market.

Users want shortcuts and easy access to any website which can be used on the phone. Over 85% of users prefer mobile apps over websites for online shopping.

The app can be customised with features tailored to your business needs. You can also monitor its performance with detailed analytics. Create a mobile app to increase user experience. More tips about Improving user experience.

5. Share Genuine and Shareable Content About Your Brand:

Create compelling content that resonates with your audience. Share stories, behind-the-scenes glimpses, and valuable information. Encourage sharing by creating content that is informative, entertaining, or inspiring.

Content is the king for a reason, content rules the marketing industry. Creating compelling content that engages the audience and provokes them to act instantly and look upon the link or the product. Blogs, social media marketing, videos, brochures, and advertisements should be attractive, simple and precise.

6. Understanding GMB and SEO:

Google My Business enables organizations to establish and administer their digital footprint on Google Maps and Google Search. The details included in GMB listings are the name, address, phone number, website, operating hours, and photographs of the business. Additionally, GMB listings may comprise consumer testimonials, ratings, and inquiries.

However, the process of increasing the visibility and prominence of a website or web page in search engine results pages (SERPs) is referred to as SEO. SEO encompasses a diverse range of methodologies, including but not limited to enhancing the technical components of a website, constructing backlinks, and optimizing website content for pertinent keywords.

7. Influencer Marketing:

Collaborate with influencers to improve brand awareness, extending your brand's reach and credibility. If your target audience is a GenZ or a millennial then influencer marketing is the right thing for you!

8. Know the colour psychology:

Each colour signifies an emotion or conveys a message. For example: The colour wine or purple is often seen as a royal colour or a sophisticated colour. Make sure that your logo isn't too much. If you take a look at the famous brands and their logo you'll realize that they're all simple and one of a kind. For eg: Zara, Prada and so on.

Psychology also in terms of packaging colour, then choosing the right background colour for marketing posts. If your business has a website or an app, then the colour used for the user interface also plays a crucial role in the feel-good factor.

9. Lead Generation:

The best and unbeatable way of lead generation is to offer something of value for contact information to attract leads. This might be a free ebook, webinar, discount code, or other tempting offer.

Lead magnets can attract customers. Use landing pages to promote lead magnets and offers. These pages should include clear information and a call-to-action (CTA) to fill out a form or perform another desired action to convert visitors into leads.

10. Stay updated according to the season

By updating your strategies based on the season, you may increase brand awareness by making sure they are relevant to your audience at different times of the year.

Write articles regarding seasonal patterns, advice, or how-tos for your goods and services.

Provide package discounts or seasonal sales in line with forthcoming occasions like holidays.

Here are some real-world examples of how well-known brands like Coca-Cola and others have built brand awareness:

Coca-Cola: "Share a Coke" Campaign

Strategy: Coca-Cola's 'Share a Coke' campaign, a stroke of creative genius, involved replacing its iconic logo on bottles with famous names. This encouraged customers to find and share bottles with their names or the names of friends and family, sparking a wave of personalized brand experiences. Apply the strategy of aided brand awareness that Coca-Cola used. The ability of customers to identify your brand, among others, by scanning a shelf of sodas and recognizing it as "Coca-Cola" is known as assisted brand awareness. Here's an illustration of how customers can recognize your brand, among others.

Nike: "Just Do It" Campaign

• Strategy: Nike's "Just Do It" campaign, launched in the late 1980s, featured inspirational stories of athletes, both famous and everyday people, overcoming obstacles.
• Nike has a reputation for quality and innovation in the shoe industry. Its "Just Do It" campaign reflects its inspiring and motivating brand message.

Red Bull: Extreme Sports Sponsorships

• Strategy: Red Bull sponsors extreme sports events like cliff diving, air races, and the famous Red Bull Stratos space jump. These events align with Red Bull's brand message of energy and pushing boundaries.
• Look at Red Bull, the energy drink. No brand awareness efforts are used; consider it an energy drink. Their marketing strategy is fantastic, and their sponsorship marketing is incredible. They sponsor extreme sporting events like cliff diving and motocross.

McDonald's: "I'm Lovin' It" Jingle

Strategy: McDonald's launched the 'I'm Lovin''' campaign with a catchy jingle used in commercials, packaging, and stores worldwide. With its simple yet memorable tune, the jingle became a powerful tool for enhancing brand recall, making McDonald's a go-to choice for fast food. Outcome: With its infectious tune, the 'I'm Lovin' It 'jingle became one of the most recognizable brand sounds globally. It significantly enhanced McDonald's brand recall and solidified its position as a go-to choice for fast food, leaving a lasting impression on consumers worldwide.

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Conclusion:

Building a strong brand awareness has a daunting start, however consistency is the key. By implementing the above journey you can surely start your journey and make a unique digital impression. Brand awareness is not an achievement or a milestone, it is a journey!

We hope these suggestions have been useful to you in increasing brand awareness for your Shopify store!