How to Increase Conversion Rate of Ecommerce Shopify Store?
Are you frustrated with the conversion rate for your store? Even if the Shopify store runs, visitors and their conversions are the main part. You need to be strategic about how you want to grow. Here are some proven tricks that will boost sales.
The percentage of visits to your store that complete a purchase is known as the conversion rate. For e-commerce businesses, a conversion rate is an imperative performance metric. Knowing and increasing your conversion rate as a Shopify store owner is essential to the success of your online store.
Recently, we saw that e-commerce owners are stuck with conversion rates. For them, here are some useful tips to boost the conversion rate. But first, let us know what the conversion rate is.
What is the Conversion Rate in the Shopify Store?
The percentage of store visitors who complete a desired action, relative to the total number of visitors, is known as the conversion rate. Because it gives a clear picture of how well their store is functioning, it is a crucial indicator for Shopify stores to monitor.
This number is essential for assessing how well your store converts internet visitors into actual purchases.
One very competitive eCommerce platform is Shopify. To stand out from the competition and boost your conversion rate for Shopify e-commerce, you must understand how to do so.
Why is the Conversion Rate so Important in the Shopify Store?
Each customer who visits your store has the potential to make a purchase; your conversion rate indicates how successfully your store takes advantage of this opportunity.
The revenue and profitability of your store are directly impacted by a greater conversion rate, which indicates a more successful engagement and exploitation of traffic.
But more than simply figures, your conversion rate also shows customers' confidence in your store. Establishing credibility and trust is imperative since clients are more likely to convert when they feel safe.
The challenge now is: how can you start comprehending and raising your rate?
Proven Tips to Increase Conversion Rate on an Ecommerce Store:
Conversion with Your Customer
Build strong relationships with your customers through conversions, optimize your call-to-action buttons to increase conversion rate and drive more user actions. For conversion, you can take advantage of SMS, email, live chat, etc. Building user relationships and increasing conversion rates depend on intelligent customer interactions.
Through these contacts, businesses can better understand their customers' wants, preferences, and pain areas, enabling them to customize their services. For businesses to communicate effectively, they must actively listen to understand and empathize with their customers' concerns.
This helps create a personalized experience, which can ultimately result in improved conversion rates, greatly increasing customer happiness and loyalty. Moreover, it is also necessary to check the time at which you send the SMS to the user. By doing this, the user's trust in you will also increase.
Improve the User Experience
As per research, only 10 to 12% of users prefer websites for online shopping. If you don't provide a better experience, users are not ready to shop. User experience is the key factor in determining the conversion rate or an e-commerce store's reputation. A better user experience automatically improves everything in your store.
Analyze the user's requirements and complete their needs. By improving the customer experience, you will get a higher customer retention rate. Good experience is the lead to users for the next time to visit or purchase.
Here is the primary plan to improve the user experience:
- Understand your users
- Simple and consistent design of the web or app
- Reduce loading time
- Collect feedback from them
- Provide guidance and tips
Use Catchy and High-quality Content or Images
You have to clearly show them what they're purchasing if you want them to purchase your goods. Users will be attracted to high-quality content and images. Genuine information is the most important part of your e-commerce business. Enhance product descriptions and images to provide clarity and increase conversion rate. Thus, it is crucial to pique customers' attention and increase a Shopify store's conversion rate.
You can add a short video for more understanding from users. That's the reason why having excellent product photos is crucial. Take pictures that best showcase your products, and don't hesitate to use the zoom option to allow customers to take a closer look.
You need to have excellent product descriptions in addition to amazing photographs. Write succinct, straightforward descriptions that draw attention to and highlight the advantages and characteristics of each product. Catchy content will attract users for a long time. Make sure your descriptions contain keywords so that they appear in search results.
The main benefits of using catchy and high-quality content or images are:
- Grabbing attraction
- Improve trust and credibility
- Engagement rate increase
- SEO and visibility
Add Some Screenshots of Your Product
Screenshots of your products build trust in your users's minds. Add a screenshot so that if the user has any questions about it, he will be ready to do the conversion with you. Add something that users are interested in learning more about. In addition, you can put a contact link or form there so that the user can contact you.
Provide a Mobile App for a Personal Shopping Experience
Right now, in the digital age, up to 80% of users prefer mobile for online shopping. Mobile apps easily provide a personalized shopping experience to your users. Users can't open the website and buy your products at any time. Sometimes, it is not possible for them.
But with mobile apps, they can shop from anywhere and anytime. For example, if he or she is busy in a meeting at that time, they cannot open the website and start shopping.
Several benefits are connected to mobile apps. For example,
- High conversion rate than the website
- Build trust in your business in the user's mind
- Users will be notified individually
- Reduced cart abandonment
- Enhance the customer's shopping experience
If you want to know why a mobile app is beneficial for an e-commerce store, here is a complete guide on why you should build a mobile app.
Now you don't have to worry about mobile app development because LEO Mobile App Builder will help you build a mobile app in just 60 minutes. Without any coding knowledge or advanced skills, anyone can create a custom mobile app for their e-commerce store. You can make a rich-featured mobile app by adding key features of LEO.
Must Read:- Why Should You Build A Mobile App For A Shopify Store?
Features:
- Schedule and send alert notifications
- Offer special discounts and coupons
- Upsell and cross-sell
- Show the label "SALE" on the product image
- Make an app in your native language
- Provide multiple currencies
- App in native-language
Provide an Easy Option for Conversion
For example, you are visiting any website or app, and at that time you have a query in your mind and want to contact the admin of the web or app, but you cannot find a helpful option to contact them. What do you do then? You will skip it and go to another platform.
If your users can't find the contact details, then they will leave your website or app. However, the email or phone number given to the user must be active. Our opinion is that the call to action button should be kept in the highlight.
Implement Upsell and Cross-sell Technic
Upsells are a tactic used to encourage customers to purchase more expensive goods. Cross-selling is promoting related products that complement the ones a customer has in their cart.
Your average order value can be raised by upsells and cross-sells, but you should only offer a certain number of options. Overwhelming your customers is the last thing you want to accomplish.
As long as it doesn't overcrowd the product page, feel free to display up to three additional products, but keep consumers' attention on the one they're currently examining.
Provide Limited-time Offers, Discounts, Free Shipping, or Coupons
A great method to heighten the urgency of the purchasing experience and boost your Shopify conversion rates is through limited-time deals. Leverage personalized offers and recommendations to boost engagement and increase conversion rate. To get them to buy something, you don't always have to give them a discount.
Just include a countdown timer on your product page to make it seem like customers are passing up a fantastic opportunity. By using countdown banners and badges to promote your offers, the Flair app for Shopify enables you to further intensify the sense of urgency.
Discounts, coupons, and free shipping It's all things that are attractive. Users are more excited and attracted to it. Every e-commerce store owner is launching a discount or coupon to improve sales. Discover the solid tips to increase ecommerce sales.
The LEO mobile app builder allows you to create thousands of discounts with just a click. In this video, you can watch how you can use the multi-features of LEO.
Use Attractive Pop-ups
A simple method is to use a pop-up to make an offer for the first time. They are crucial to delivering your offer and increasing your conversion rate overall. From the pop-up, the user can easily contact you. When users visit a website or app, their attention first goes to the pop-up.
Pop-up notifications are a useful tool for notifying customers about features such as first-time offers or other promotional discounts whenever they are ready to make a purchase. You can highlight your exclusive offers via a pop-up setup. However, check out the best Shopify apps for improved store growth.
Add Live Chat Support
Your e-commerce Shopify store's conversion rates can rise by 40% with live chat. 52% of consumers claim that if a brand provided live chat assistance, they would be more devoted to it. You must have live chat on your Shopify store if you want customers to return for more.
Similar to a FAQ, live chat provides nearly instantaneous solutions to queries from customers. Establishing trust through this action demonstrates your concern for the customer experience. Live chat is essential for increasing conversion rates, whether you utilize an AI chatbot or employ employees around the clock to respond to customer inquiries.
Reduce Abandoned Carts
By doing daily store analysis, we can know how many users have left a product in the cart. In addition to the analysis, you can also know the highly demanded products. It helps you when discounts and sales are given out. Simplify the checkout process to reduce discord and increase conversion rate.
Reduce abandoned carts via push notifications or by offering special discounts. Creative notification ideas to improve user engagement rate. Let us know some tips for rescuing abandoned carts:
- Offer payment options in multiple currencies
- Provide live chat support
- Easy checkout and shopping process
- Reduce page loading time
- Build trustworthiness
Get Customer Reviews
93% of customers read reviews before making an online purchase. If people are unable to locate reviews for your goods, they are unlikely to become customers. For this reason, you should include both reviews and testimonials with your Shopify products.
For example, you want to purchase a watch online. Will you purchase directly from Amazon, Myntra, etc.? No, right? You analyze reviews and compare prices, rates, etc. Similarly, the customer who comes to your store also checks everything.
However, ensure that every product page has reviews that are relevant to the product. If you don't have any reviews, you can send previous clients an email offering discounts or freebies in exchange for their ratings. Influencers can also be partnered with and offered free products in return for candid reviews.
Add Multiple Payment Options
Not every customer desires to use a VISA credit card for payment. You should always provide multiple payment alternatives if you want clients to return to your Shopify business.
By doing this, you'll be able to draw in more customers and avoid having to turn anyone away due to an incongruous payment. Moreover, Shopify lets you take credit cards, PayPal, Google Pay, and Apple Pay right out of the box.
Apps that let you buy now and pay later are also a wise addition to increasing conversion rates, particularly if you sell expensive goods. Although Shopify offers a built-in solution, you may also collaborate with Klarna, Affirm, and Sezzle.
What is the Difference Between Average and Good Conversion Rates?
What is the Average Conversion Rate for the Shopify Store?
1.4% is the typical Shopify conversion rate. Your store would be in the lowest 20% of all Shopify stores if its conversion rate was 0.2% or below.
Remember that this is only an average and that your shop's conversion rate will change depending on your customers, the products you sell, and how well you set up your Shopify store.
What is the Good Conversion Rate for the Shopify Store?
A conversion rate of 3.3% or higher, according to Shopify, is considered good. It would place your store in the top 20% of all Shopify stores. If your conversion rate is 3.3%, you should anticipate that three out of every 100 visitors to your store will complete a transaction.
The problem is that your Shopify conversion rate can be impacted by a plethora of variables. Conversion rates can be impacted by a variety of factors, including the layout of your store, the goods you offer, and your marketing initiatives.
Although increasing your conversion rate can be difficult, the work is worthwhile if you want to see an increase in sales. Let's examine how to increase the conversion rates of your Shopify product pages, checkout pages, search pages, and home pages.
However, the conversion rate depends on your store's category, product, and optimization strategy.
To boost your eCommerce conversion rate, investing in a well-designed and user-focused website is crucial. Emerge Digital specializes in crafting high-converting eCommerce websites.
By focusing on aesthetics, usability, and seamless navigation, we help you engage visitors and turn them into loyal customers.
Conclusion
In this article, you learn how to increase the conversion rate of an e-commerce Shopify store. But you need to explore which tips are very suitable for your store, and you need to go with them. Several tips and guides are here and on the market. Analyze all and implement the best.
Competition is increasing day by day, and it will increase a lot in the coming years, so be prepared right now. Do not delay the necessary changes or updates in the store; take action quickly. Check out our blog section for more tips for improving your Shopify store!
Frequently asked questions
- How do you make high converting Shopify store?
- What is the reason for the low conversion rate?
- What is the formula for the conversion rate on Shopify?
Enhancing the look and feel of your store, providing incentives, refining your product descriptions, simple checkout process, and offering rewards coupons are a few strategies to increase your Shopify conversion rate.
To increase traffic to your Shopify store, you could also think about using social proof customer reviews and targeted advertising efforts. We've included some excellent methods for raising the conversion rate in this post.
There can be several reasons for the low conversion rate such as the bad structure of the store, complicated checkout process, limited payment options, lack of live chat support, absence of social proof, etc.
But by reading this article you will find a complete solution at a low rate.
This straightforward method makes calculating the conversion rate easy: (Number of conversions / Total number of visitors) x 100. You may easily obtain this data from your Shopify dashboard.
