How to Add Upsell Products During Shopify Order Editing to Increase AOV
Increasing Average Order Value (AOV) is one of the most effective ways to grow your Shopify store revenue without increasing marketing costs. While most merchants focus on upsells on the product page or cart, there is another powerful opportunity that many stores overlook, upselling during order editing.
When customers edit their orders after purchase, they are already engaged and interested in their purchase. This creates the perfect moment to suggest additional products that complement their order.
With LEO Order Editing & Upsell, Shopify merchants can display handpicked upsell products during order editing, encouraging customers to add more items before their order is finalized.
What Is Shopify Order Editing Upsell?
Order editing upsells allow customers to add additional products to their order after completing the purchase.
Instead of forcing customers to place a second order, merchants can suggest relevant products during the order editing process.
Customers may edit their order to:
- Change product quantities
- Update product variants
- Correct shipping information
- Add additional products
During this editing process, merchants can show product recommendations, encouraging customers to add more items to their order.
| Original Purchase | Suggested Upsell |
|---|---|
| Running Shoes | Performance Socks |
| Laptop | Laptop Sleeve |
| Smartphone | Phone Case |
| Coffee Machine | Coffee Beans |
This strategy works extremely well because the purchase intent already exists.
Why Upselling During Order Editing Works
Upselling after purchase might sound counterintuitive, but it is actually one of the highest-converting opportunities in ecommerce.
Customers Already Trust Your Store: Since the purchase has already been completed, customers have already decided to buy from you, making them more open to relevant suggestions.
No Additional Checkout Friction: Customers can add items to their existing order instead of going through another checkout process.
Improves Customer Convenience: Instead of placing another order for forgotten items, customers can add them while editing their order.
Increases Revenue Without More Traffic: Upselling during order editing allows merchants to increase revenue from existing customers, reducing dependency on paid traffic.
Also Read: https://leoapps.io/article/demand-of-a-fashion-app
Introducing LEO - Order Editing & Upsell
LEO - Order Editing & Upsell is designed to help Shopify merchants offer flexible order editing while also creating powerful upsell opportunities after purchase.
The app enables customers to modify their orders easily, while merchants can promote additional products at the same time.
Key benefits include:
- Increase average order value
- Improve post-purchase experience
- Reduce support requests for order changes
- Encourage customers to add complementary products
- Create seamless upsell opportunities
Instead of missing post-purchase opportunities, merchants can turn order edits into revenue-generating moments.
Install and set up the order edit shopify app to enable customer order editing and show upsell products that help increase your store’s average order value.
Handpicked Upsell Products
One of the most powerful features of LEO - Order Editing & Upsell is Handpicked Upsell Products, which allows merchants to manually choose which products appear as recommendations when customers edit their order.
This feature ensures that upsell suggestions are highly relevant and strategically selected.
Shows Selected Upsell Products During Order Editing
Merchants can manually select specific products to display when customers modify their orders.
This allows stores to recommend complementary items or popular add-ons.
Encourages Customers to Add More Products
By presenting relevant product suggestions, customers are more likely to enhance their order before it ships.
Helps Increase Average Order Value
Strategically placed upsell products naturally increase the total order value without interrupting the customer experience.
Easy Option to Add or Remove Products
Merchants can easily manage their upsell list:
- Add new products
- Remove underperforming recommendations
- Update upsell strategies anytime
Displays Product Image, Name, and Variants
Upsell recommendations display:
- Product image
- Product title
- Available variants (size, color, etc.)
This allows customers to choose the exact option they want quickly.
Simple and Effective Way to Boost Post-Purchase Sales
Instead of complex funnels, merchants can implement simple upsell recommendations directly within the order editing experience.
Upsell Display Options in LEO Order Editing
The app provides two ways to upsell products during order editing.
| Recommendation Type | Description |
|---|---|
| Shopify-Based Product Recommendations | Automatically suggests products related to the items already in the customer's order |
| Handpicked Recommendations | Merchants manually choose which products to display |
Shopify-Based Recommendations
This option uses Shopify’s recommendation system to display relevant products based on the customer’s order automatically.
Best for stores that want automatic product suggestions without manual configuration.
Handpicked Recommendations
This option gives merchants full control over the upsell products displayed.
Best for stores that want to promote:
- High-margin products
- Accessories
- Seasonal items
- Complementary products
Best Practices for Order Editing Upsells
To maximize conversions, follow these best practices.
Offer Complementary Products
Upsell products should enhance the main purchase.
Examples:
- Laptop → Laptop bag
- Phone → Phone case
- Camera → Tripod
Tracking the Impact on Average Order Value
After enabling order editing upsells, monitor the following metrics.
| Metric | Why It Matters |
|---|---|
| Average Order Value (AOV) | Measures upsell success |
| Upsell Conversion Rate | Shows how often customers accept recommendations |
| Revenue Per Order | Indicates profitability |
| Customer Experience | Ensures upsells feel helpful, not intrusive |
Many Shopify stores report 10–30% AOV growth with well-implemented upsell strategies.
Frequently Asked Questions
Can customers add products after placing an order in Shopify?
Yes. With apps like LEO - Order Editing & Upsell, customers can modify their orders and add new products before the order is fulfilled.
Does order editing affect fulfillment?
Merchants can control when edits are allowed. Typically, order editing is available before the order is fulfilled or shipped.
How many upsell products should I show?
The ideal number is 3–5 relevant upsell products to avoid overwhelming customers.
Do upsells during order editing really increase AOV?
Yes. Since customers have already made a purchase, they are more likely to accept relevant product suggestions.
Conclusion
Upselling during order editing is one of the most overlooked opportunities in ecommerce.
Instead of relying only on product pages or cart upsells, merchants can capture additional revenue after the purchase has already been made.
With LEO Shopify Order Editing App, Shopify merchants can easily show handpicked upsell products during order editing, allowing customers to enhance their purchase while increasing store revenue.
If you're looking for a simple yet powerful way to increase your Shopify store revenue, order editing upsells are definitely worth implementing.
